Sunday, October 9, 2011

Pop up Bank Branches?

I was reading this month's Inc Magazine issue and read this interesting article about a chain of New York City beauty stores called Ricky's that open 30 temporary stores for two months to sell Halloween supplies.

They use these pop-ups to test a market. You see, when they open the pop-ups, they analyze the sales. Stores that have strong sales of women's Halloween costumes, then it may make a great permanent location for their beauty store.

I was thinking, many different types of businesses can use this same technique. Maybe not with Halloween costumes, but maybe banks or credit unions can set up a temporary mobile branch in an area they are thinking about expanding into. Who knows, it may be a great way to see what kind of market you will have there before spending a ton of money building a branch from the ground up.

Saturday, October 8, 2011

One of My Favorite Websites: www.Woot.com



For years now, I have been a fan of a website called Woot. Every day, they offer 1 item usually at a deep discounted price. You never know what the item will be until they post it at midnight. Not only do they offer great deals on these products, they have clever marketing, item descriptions, and a unique feel. Click on the picture below to check them out.